IYOR U.S. Public Service Announcement
Every Act Counts
NOAA, the National Fish and Wildlife Foundation, UrbanArts Institute at Mass College of Art and other Marine and Ocean Conservation NGOs are supporting the production and distribution of a series of 30 second TV PSAs to educate the US public concerning ocean-coral reef and coastal environmental education.
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Main Message:
"Whether you live one mile or one thousand miles from a coral reef, your actions affect the reefs' future and the reefs' future affects yours. As the natural guardians of our shores, reefs play a vital role in our global ecosystem. With climate change, pollution, and overfishing contributing to coral reef degradation, we can all play a role in protecting our land, sea and sky. And all it takes is a few simple changes to your daily routine."
Download: noaa_h264.mov (11 MB)
5 Action Messages
| Long-lasting light bulbs are a smart idea. If every household in the U.S. replaced a burned-out bulb with an energy-efficient, ENERGY STAR-qualified compact fluorescent bulb, it would prevent greenhouse gas emissions equivalent to that of at least 800,000 cars. Climate change is one of the leading threats to coral reef survival, so let your conservation light shine. |  |
Download: noaa_bulb_h264.mov (8.8 MB) |
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| The ocean floor is not a dance floor. Coral reefs are alive. Stirred-up sediment can smother corals, and each inch of reef can take decades to redevelop once broken. Divers and snorkelers can do their part by maintaining proper buoyancy control, never touching reefs and spreading the word about coral reef stewardship. |  |
Download: noaa_disco_h264.mov (13 MB) |
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| It stinks to send chemicals into our waterways. Whether you live one mile or one thousand miles from a coral reef, the chemicals we use to clean our houses and beautify our lawns end up in our waterways and are carried to the oceans. Just one pound of phosphorus in water produces an estimated five hundred pounds of algae, blocking sunlight and starving coral reefs. Do your part by using naturally-derived and biodegradable detergents and cleaning products. Outside the house, minimize the impacts of fertilizer by using zero-phosphorus products or no more than one pound per 1,000 square feet of turf area for nitrogen (you need just half that amount in shade). |  |
Download: NEW_Chemicals.mov (756 KB) |
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| Corals are already a gift. Don't give them as presents. Corals are popular as souvenirs, for home decor and in costume jewelry, yet corals are living animals that eat, grow and reproduce. It takes corals decades or longer to create reef structures, so leave corals and other marine life on the reef. |  |
Download: NEW_Coral_as_gifts.mov (829 KB) |
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| Don't drag the reef into this. Use reef mooring buoys when available. Or, anchor in sandy areas away from coral and sea grasses so that anchor and chain do not drag on nearby corals or tear-up sea grass beds. Once broken, corals can take decades or longer to redevelop, and a damaged reef is less able to provide food, habitat and shoreline protection. |  |
Download: Anchor.mov (825 KB) |
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